Insights · Case Studies

A win-win in Business Bay: helping a seller under pressure, and a buyer

By Mohammed Umar Zakaria · 9 October 2026 · 1 min read

In short: a Business Bay owner was in a difficult situation and needed to sell quickly. I helped him get out of it fast, and at the same time helped a buyer secure the property at around AED 1.75 million, when similar units were at a market level of around AED 2.1 million. A genuine win-win.

An owner under pressure

Life doesn’t always line up with the property market. This owner found himself in a situation where he needed to sell, and quickly. Waiting months for the “perfect” buyer wasn’t an option. Every week that passed added to the pressure he was under.

Situations like this are stressful, and they need handling with respect. He needed someone who would move fast, keep things discreet and find a serious buyer who could actually complete.

Bringing the right buyer

I matched him with a buyer who was ready to act. The seller got the speed and certainty he needed. The buyer got the opportunity of a well-priced unit in Business Bay.

Agreed priceapproximately AED 1,750,000
Market level for comparable units at the timearound AED 2,100,000
Estimated valueAED 2,500,000
Expected rental returnapproximately 9%

The price paid is a fact. The market level is based on comparable units at the time. The estimated value and expected rental return are estimates, not guarantees.

Why it worked for both sides

  • The seller resolved his situation quickly, with a reliable buyer and a clean transaction.
  • The buyer bought about 17% below the market level, in a property with good rental potential.

What this shows

The best deals help more than one person. When an owner needs a fast, dignified exit and a buyer is ready to move, connecting them properly is real value for both. For buyers considering a similar opportunity: always check why a property is priced below market, the real comparable sales, the unit’s condition and any outstanding charges before committing.

Free · Weekly

Get Dubai This Week on WhatsApp

My weekly read on the Dubai market, new launches worth a look, and the occasional "don't buy this". Straight to your phone, no spam, leave any time.

Mohammed Umar Zakaria

Mohammed Umar Zakaria, Umar The Realtor

RERA-licensed Dubai real estate advisor (BRN 77022) with Driven | Forbes Global Properties. About Umar

Start a conversation

Tell Umar what you're looking for.

Or WhatsApp

Prefer to talk? Call +971 58 675 5986 or email umar@umartherealtor.com.